Blended Blue helps new spirit brands transform into $10M+ powerhouses, empowering them to fully leverage the wholesale ecosystem.

Our goal is to provide growth services and tailored solutions to accelerate the success of unique brands.

Blended Blue Offerings

  • Funding: Investments ranging from $25K to $250K

  • Distribution: California sales activation

  • Partnerships: New brand development and collaboration opportunities

  • Advisor Services: Strategic Planning, Branding and Packaging, On Premise Expertise

  • Brand Actors: Investors, spokespeople, and new brand partnerships

  • Content and PR: Telling your authentic story

  • Legal Services: Led by Tom Dorwart

Blended Blue is led by Charles Durazo, an entrepreneur with deep expertise in spirits and consumer products. As a co-founder of $275M Clase Azul Mexico, Charles has significant experience bringing brands to market. 

Charles created value in the software industry bringing several brands to market including Coremetrics (acquired by IBM) and Ariba (acquired by SAP).  Charles adds a creative touch to his leadership as a former stand-up comedian.

"When I was a co-founder of Clase Azul Mexico, I noticed the lack of resources available for new brands.  Today the game has changed.  If Clase Azul was entering the market today the brand would struggle with the advent of the luxury spirit category.  

Today brands must have great juice, amazing branding/packaging, solid founders, and ramp to over $1M/year in revenue within 4 years of launch or the brand is effectively dead.  Blended Blue works directly with new brands with sales south of $1M/year to get to a rolling 12 month revenue level north of $1M/year on the way to $10M within 24 months."